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  • We are a creative digital agency — we love what we do.

    More about soap
  • Play. Make. Do.

    To be relevant in today's consumer landscape we believe brands must PLAY an active role in the cultural landscape — MAKE content and experiences that can compete with other broadcasters’ output — and DO things that make peoples' lives easier or richer.

  • Special powers:

    • An icon representing campaigns Campaigns
    • An icon representing websites Websites
    • An icon representing website banners Banners
    • An icon representing games Games
    • An icon representing mobile devices Devices
    • An icon representing general content Content
    • An icon representing experiential design Experiential
  • We work for with:

    • ING DIRECT
    • Unilever
    • Disney
    • Lynx
    • Dare Iced Coffee
    • Destination New South Wales
    • Xbox Australia
    • Cancer Institute of NSW
    • V Energy
    • Lipton Ice Tea
    • Village Roadshow Pictures
    • Warner Bros
    • Kinder Surprise
    • Tic Tac
    • Nutella
    • Lorna Jane

News

Archive
  • PewDiePie plays OTTTD

    PewDiePie, the #1 Youtuber in the world played SMG's OTTTD. That's Over The Top Tower Defense for those that were wondering.

  • Superannuatiummm

    We've launched our first first multi-channel campaign with ING Direct for its Superannuation product 'Living Super'. 

    more

  • THE COUNTDOWN HAS BEGUN

    We teamed up with Roadshow Films and Screen Australia to launch the transmedia experience The Countdown – an immersive ’interactive prequel’ ahead of the release of Australian apocalyptic thriller These Final Hours. How would you spend the last six months on Earth?

  • CARS THAT FEEL

    Cars That Feel for Toyota wrapped its 18 day residency at VIVID Sydney with over 1.8 million emotions delivered to over 50,000 people.

  • #ITOUCHMYSELFPROJECT

    Chrissy Amphlett wanted her Divinyls’ hit ‘I Touch Myself to become a life-saving anthem for breast health awareness. The #itouchmyselfproject is her legacy, designed and developed by Soap in partnership with JWT & NSW Cancer Council. 

    Winner: 2x Bronze Cannes Cyber Lions | FWA SOTD

Join us

Hero gallery

Are you a Soaperhero?

We're always looking for the best and brightest people to join our team. If you posses powers that could benefit the league of Soaperheros please apply through Resumator.

Soaperhero: Jackie Guerra
Soaperhero: Ross Raeburn
Soaperhero: Tom Ragg
Soaperhero: Rainer Knobloch
Soaperhero: Rebecca Supanovich

Games

Soap labs

PLAY IS IN
OUR D.N.A.

We make original web and mobile games for some of the world's biggest brands and entertainment properties, in addition to developing our own games through SMG Studios

Visit the games arcade
Image of Lynx Lunar Racer. A mobile game made by Soap Creative.

Contact

Sydney

Suite 4.06, 22-36 Mountain St,
Ultimo, NSW 2007
Australia

+61 2 9280 4480