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  • We are a creative digital agency — we love what we do.

    More about soap
  • Play. Make. Do.

    To be relevant in today's consumer landscape we believe brands must PLAY an active role in the cultural landscape — MAKE content and experiences that can compete with other broadcasters’ output — and DO things that make peoples' lives easier or richer.

  • Special powers:

    • An icon representing campaigns Campaigns
    • An icon representing websites Websites
    • An icon representing website banners Banners
    • An icon representing games Games
    • An icon representing mobile devices Devices
    • An icon representing general content Content
    • An icon representing experiential design Experiential
  • We work for with:

    • ING DIRECT
    • Unilever
    • Disney
    • Lynx
    • Dare Iced Coffee
    • Destination New South Wales
    • Xbox Australia
    • Cancer Institute of NSW
    • V Energy
    • Lipton Ice Tea
    • Village Roadshow Pictures
    • Warner Bros
    • Kinder Surprise
    • Tic Tac
    • Nutella
    • Lorna Jane

News

Archive
  • Pretty Shady, Year Two

    We're proud to launch Pretty Shady, 2014.
    Be part of the generation that stops skin cancer, one summer at a time

    more

  • Image

    Orc Attack - Warner Brothers

    From Middle Earth to Ultimo, our new fully responsive game for The Hobbit is now live!

    more

  • PewDiePie plays OTTTD

    PewDiePie, the #1 Youtuber in the world played SMG's OTTTD. That's Over The Top Tower Defense for those that were wondering.

  • Superannuatiummm

    We've launched our first first multi-channel campaign with ING Direct for its Superannuation product 'Living Super'. 

    more

  • CARS THAT FEEL

    Cars That Feel for Toyota wrapped its 18 day residency at VIVID Sydney with over 1.8 million emotions delivered to over 50,000 people.

Join us

Hero gallery

Are you a Soaperhero?

We're always looking for the best and brightest people to join our team. If you posses powers that could benefit the league of Soaperheros please apply through Resumator.

Soaperhero: Stephanie Portoff
Soaperhero: Michael Sungaila
Soaperhero: Rainer Knobloch
Soaperhero: Brad Eldridge
Soaperhero: Emily Entwisle

Games

Soap labs

PLAY IS IN
OUR D.N.A.

We make original web and mobile games for some of the world's biggest brands and entertainment properties, in addition to developing our own games through SMG Studios

Visit the games arcade
Image of Lynx Lunar Racer. A mobile game made by Soap Creative.

Contact

Sydney

Suite 4.06, 22-36 Mountain St,
Ultimo, NSW 2007
Australia

+61 2 9280 4480