• We are a creative digital agency — we love what we do.

    More about soap
  • Play. Make. Do.

    To be relevant in today's consumer landscape we believe brands must PLAY an active role in the cultural landscape — MAKE content and experiences that can compete with other broadcasters’ output — and DO things that make peoples' lives easier or richer.

  • Special powers:

    • An icon representing campaigns Campaigns
    • An icon representing websites Websites
    • An icon representing website banners Banners
    • An icon representing games Games
    • An icon representing mobile devices Devices
    • An icon representing general content Content
    • An icon representing experiential design Experiential
  • We work for with:

    • Unilever
    • Disney
    • Lynx
    • Dare Iced Coffee
    • Destination New South Wales
    • Xbox Australia
    • Cancer Institute of NSW
    • V Energy
    • Lipton Ice Tea
    • Village Roadshow Pictures
    • Warner Bros
    • Kinder Surprise
    • Tic Tac
    • Nutella
    • Lorna Jane


  • ‘Every little bit counts’

    Great way to kick off 2015!
    Our new integrated campaign for ING DIRECT.

  • Image

    Here's to all the frustrated people!

    #onemoreline now passed 3 million downloads!


  • Pretty Shady, Year Two

    We're proud to launch Pretty Shady, 2014.
    Be part of the generation that stops skin cancer, one summer at a time


  • Image

    Orc Attack - Warner Brothers

    From Middle Earth to Ultimo, our new fully responsive game for The Hobbit is now live!


  • PewDiePie plays OTTTD

    PewDiePie, the #1 Youtuber in the world played SMG's OTTTD. That's Over The Top Tower Defense for those that were wondering.

Join us

Hero gallery

Are you a Soaperhero?

We're always looking for the best and brightest people to join our team. If you posses powers that could benefit the league of Soaperheros please apply through Resumator.

Soaperhero: Jackie Guerra
Soaperhero: Ross Raeburn
Soaperhero: Charlotte Ludlow
Soaperhero: Ashley Ringrose
Soaperhero: Emily Entwisle


Soap labs


We make original web and mobile games for some of the world's biggest brands and entertainment properties, in addition to developing our own games through SMG Studios

Visit the games arcade
Image of Lynx Lunar Racer. A mobile game made by Soap Creative.



Suite 4.06, 22-36 Mountain St,
Ultimo, NSW 2007

+61 2 9280 4480