May 07, 2008

Iron Man game going off

In less than 3 weeks the Iron Man Flight Test game has had 1.3M unique views. With 289,000 yesterday alone. Obviously helped by the fact the movie is kicking ass in the box office and in the reviews. This beats our previous record of 132,000 in a day set by Recycle Roundup only months earlier.
Posted by ash at 09:07 PM | Comments (0)

May 04, 2008

Wanted: Senior Digital Producer

We're looking for a talented senior digital producer to join our team. You should already know what the job entails and what we're looking for. You'll be working with our team on a variety of projects for our stable list of clients. We've put together a page that explains the ins and outs of working at Soap. We're offering a good package and benefits and the option of relocation and visa if necessary. So if you're interested send us a resume and let's talk. All enquiries treated confidential.
Posted by ash at 06:35 PM | Comments (0)

May 02, 2008

IAB Win

Our work for Cornetto picked up an award at the IAB awards last night.
Posted by ash at 01:17 AM | Comments (0)

April 18, 2008

Soap Team 2008

We got almost the entire team into the boardroom for a group shot. Check it out on Flickr here.
Posted by ash at 08:09 PM | Comments (0)

Iron Man Game

The first game we've built for Marvel USA Iron Man Flight Test is now live and ready to waste half an hour of your life. It's also our first game to feature an end game boss. We've got more Iron Man and some Hulk coming soon so stay tuned.
Posted by ash at 12:55 PM | Comments (0)

Even more Soaperheroes

A big welcome to Terry and Mark who join us as a flash devs and Josh who joins as producer. Their superhero identities will be revealed soon. Mark and Terry increase the number of Soaperheroes who ride motorbikes to seven. Although Patrick and Mark both ride scooters which doesn't really count :)
Posted by ash at 12:18 AM | Comments (0)

Webby Honourees

We have been awarded three Webby Honoree this year. Our little Toy Creator Application for Fox Walden won for Movie & Film, right up there with Star Wars, Transformers and the Bourne films. We also picked up two for see something. feel something in the Television category and Best Use of Video. There's also 8 Aussies up for an official Webby award which shows Australia is actually punching above it's weight for once.
Posted by ash at 12:05 AM | Comments (0)

March 29, 2008

Samsung G600

We just completed a small campaign for the Samsung G600.
Posted by ash at 06:26 PM | Comments (0)

March 26, 2008

Three Firsts At Caples

The Pimp Our Ads project we worked on with agency Lavendar for the RTA has picked up three firsts at this years John Caples DM awards in New York. See the full winners list here.
Posted by ash at 11:49 PM | Comments (0)

March 21, 2008

Happy Birthday To Us!!

It was 6 years ago to the day that we walked into ASIC and registered as a company. Since then we have grown from 3 people working from home to our own office in Ultimo with a staff of 28. We'd like to thank all the people who have helped us along the way, of which there are too many to thank individually, but you know who you are. And to all the haters, thanks for inspiring us to work harder and do better work.
Posted by ash at 03:14 PM | Comments (0)

March 20, 2008

5 new Soaperheroes

We had 5 new Soaperheros start this week. With their hero alter egos under construction the BBQ set on Flickr is your first chance to check them out. A big welcome to Abbie (our first female designer), Brad C, John (with a H), Michael and Matthew R. We also installed a Ceiling Cat to keep an eye on the news guys.
Posted by ash at 03:25 PM | Comments (0)

March 18, 2008

Mix your own Lego Bionicle video

We've just finished a flash video editing app for Cartoon Network to help promote Lego's Bionicle new toy line. Kids can remix their own version of the Bionicle legend video and send it to their friends. Check it out here. This is a re-skin of the Create Your Own Video tool we built back in 2004 for the original Alien vs Predator.
Posted by ash at 09:31 PM | Comments (0)

March 15, 2008

Recyle Roundup

We've just completed our latest game for National Geographic Kids, Recycle Roundup. Featuring Gus, the environmental superhero. Hopefully Gus will become a regular on Nat Geo Kids. You can see the original sketches for this project on our Flickr.
Posted by ash at 12:53 PM | Comments (0)

March 10, 2008

Office Expansion

We're expanding! and so is our office. We're spilling out to the space next door, with the wall between us coming down next week. The plans have been done and the builders have been beavering away for the last few days. Check the photos on our Flickr. We also have 7 new Soaperheros starting at the end of this month. Which is both exciting and scary at the same time.
Posted by ash at 01:34 AM | Comments (0)

March 06, 2008

AVP Requiem on DVD Game

Choose to be an Alien or a Predator and kill everything and everyone in sight in our latest game Combat Evolved. Created for 20th Century Fox to celebrate the release of AVP-Requiem on DVD.
Posted by ash at 11:56 PM | Comments (0)

February 16, 2008

Nim's Island

We just launched a new site for Fox and Walden Media's new family film Nim's Island. Shot in Australia on the Gold Coast.
Posted by ash at 12:24 PM | Comments (0)

February 14, 2008

Happy Valentine's Day

We got so caught up in sending flowers, cards and chocolates that we missed posting Zipper's Puppy Love Valentine's Day E-Card tool.
Posted by ash at 12:22 PM | Comments (0)

February 13, 2008

Creative Hotshop Finalists

We're also a finalist for the Australian Creative Hotshop Awards for Digital.
Posted by ash at 06:31 PM | Comments (0)

February 06, 2008

Adnews Interactive Agency of the Year Finalist

We're excited to be a finalist for the Adnews Interactive Agency of the Year. We're praying to all the gods and even making less fun of Scientology in an effort to give us the best shot.

Update: We didn't win :(
Posted by ash at 10:23 AM | Comments (0)

February 01, 2008

Ricky's Million Ball Mission

Ricky Ponting (Australian Cricket Captain) and Rexona are giving away a million balls in an effort to get Australians more active. And sell more Rexona to all the sweaty players. We created the digital campaign and microsite to promote this event. And yes everyone had fun making lots of ball jokes.
Posted by ash at 08:44 AM | Comments (0)

January 31, 2008

4 AIMIA Finalists

We have 4 finalists in this year's AIMIA awards. We've never won an AIMIA so it would be nice to complete the collection of trophies in the office :) Foxtel's EPG, Foxtel's Feel Something, 3 X-Series and WATV are all nominated. See the full list of AIMIA nominees here.
Posted by ash at 09:33 AM | Comments (0)

January 27, 2008

Terry's Big Day Out

We followed Terry around at Sydney's Big Day Out filming and photographing his adventures. It was a day of babes, mates and weirdos. Oh and music. Fun was had by all. For those who have not met Terry yet, learn all about him at Cornetto.com.au
Posted by ash at 05:18 PM | Comments (0)

January 24, 2008

Spiderwick Platform Game

Check out our first platform game to promote The Spiderwick Chronicles video game for Vivendi Games.
Posted by ash at 09:37 AM | Comments (0)

January 22, 2008

Jumper

We have created a special Wide World of Sports Jumper experience that can be found here to promote 20th Century Fox's new sci-fi action movie Jumper.
Posted by ash at 10:30 AM | Comments (0)

December 21, 2007

Cortex Calling

Even though we had planned a pretty awesome slickly produced Xmas card for all our friends we left it too late. We leave you this small token of thanks which we put together for Vivendi Games. Cortex Calling is your answer to festive prank calls. Our office reopens on the 3rd of January 2008.
Posted by ash at 05:35 PM | Comments (0)

December 15, 2007

Belated News Roundup

A few big new items slipped by without a mention, so we'd thought we'd quickly roundup what was missed.
Another Baby Girl Ross & Mum gave birth to Charlotte Raeburn on Dec 3rd. 11 pounds and 51 cm of joy. That's 4 baby girls in a row for Soap.
New Soaperhero Nicholas Mountford joins the team as a Senior Producer taking the Soaperhero alias of The Hulk.
New US Client We landed major US game publisher Vivendi Games as a client for 2008 who has already got us working on briefs for some of their franchises. Some of which are due to go live very soon.
Another Unilever Brand In addition to winning the Streets digital account for Unilever earlier, we also picked up the digital account for Rexona, with our first major promotion launching mid January.
Posted by ash at 07:49 PM | Comments (0)

Young Guns 2007

We picked up Bronze and two finalists in this year's YoungGuns. Congrats to Shane, Christian, Mike and Ash for being under 30 and so talented :)
Posted by ash at 07:47 PM | Comments (0)

December 09, 2007

Win tickets to Daft Punk in Sydney

We have a quick comp running on Sleevage now to win tickets to Daft Punk's sold out concert in Sydney on the 22nd of December. What an awesome Xmas present that would be. Check out the comp details here.
Posted by ash at 10:57 PM | Comments (0)

December 07, 2007

Zipper's Cave Maze

Zipper's latest game Cave Maze is now live. This time kids need to navigate 20 levels of underground mazes. This is our 80th game and 7th for National Geographic Kid's mascot Zipper.
Posted by ash at 11:56 PM | Comments (0)

December 04, 2007

Samsung F8

We've just launched a site to promote Samsung's new F8 LCD TV. It has enough features to scare off any technophobe and impress even the most hardened tech junkie. We're hoping mates rates at Samsung kick in before Xmas.
Posted by ash at 11:48 PM | Comments (0)

December 01, 2007

Young Guns 2007

We have three projects, Flame On Webcam, Flingo and Ashes Clashes in this years Young Gun awards. Lucky the majority of our staff are under 30, so it made it easier to enter. Congrats to Chris, Shane, Christian and Ron. Sorry Matt, Brad and Rob you're too old :)
Posted by ash at 09:51 PM | Comments (0)

November 26, 2007

Xmas Party Photos

For those that don't remember the activities of our Xmas party on Friday, here are some photos to jog your memory.
Posted by ash at 11:12 AM | Comments (0)

November 21, 2007

Hitman Challenge

Want to win a trip to any music festival in Australia? Log onto the Hitman Challenge and start training. Launched to promote 20th Century Fox's new stylish action flick Hitman, which is in Cinemas December 6, the game has already attracted quite a few players vying to win the prizes.
Posted by ash at 10:36 PM | Comments (0)

November 20, 2007

ADMA Grand Prix

The Pimp Our Ads project we worked on earlier in the year for Lavender just picked up the Grand Prix, a silver and a bronze at this year's ADMA awards. We only worked on the website build and helped with the design of it. The entire campaign has been awarded. There was extensive radio, press and PR done for this that has been awarded the Grand Prix. Pimp Our Ads was created using our Design Tool Engine which has been successfully deployed on 11 different projects spanning 5 years.
Posted by ash at 05:24 PM | Comments (0)

November 19, 2007

Munk Yourself!

Alvin and the Chipmunks are back and in theaters this December. And to celebrate this historic occasion 20th Century Fox are asking you to Munk Yourself. It allows users to create a chipmunk version of themselves, record a custom message (in chipmunk voice) and send it to their friends. We worked with Oddcast to make the recording of the voice message as easy as possible for users. The link's worth a visit just for the Chipmunks rendition of Funky Town.
Posted by ash at 11:59 PM | Comments (0)

November 18, 2007

Over 65,000 Toys Created

In just over 2 weeks kids around the world have created over 65,000 toys in the Mr. Magorium's Wonder Emporium Toy Creator. We've had a hard time approving the very best submissions for the gallery as they are coming in so fast. Update: We just broke through to 225,000 toys and well on our way to 250,000 before Christmas.
Posted by ash at 08:53 AM | Comments (0)

November 01, 2007

Mr Magorium's Toy Creator

Ever wanted to create your own toy? Now you can with Mr Magorium's Toy Creator. The toy creator uses the updated version of our "Build Your Own Ecard application.
Posted by ash at 06:43 PM | Comments (0)

FWA for Feel Something.

We just received our forth FWA for the see something. feel something site we did for Foxtel. And while we're on the topic of awards Frubalia is a finalist in this years AWARD. Let's hope we get another heavy pencil!
Posted by ash at 01:43 AM | Comments (0)

October 17, 2007

Flingo!

Flingo has gone live on Miniclip today. This is probably the most graphically beautiful game we have ever made. We're hoping it's as popular as our Fruba Fling game.
Posted by ash at 10:50 PM | Comments (0)

September 28, 2007

The Seeker: Games

We've finished the six games for Fox and Walden's new film The Seeker. Play them here.
Posted by ash at 05:53 PM | Comments (0)

September 24, 2007

see something. feel something

Foxtel wants you to see something that makes you feel something.
Posted by ash at 09:33 AM | Comments (0)

August 28, 2007

We're Hiring

We're looking for a talented producer. More info here
Posted by ash at 12:40 AM | Comments (0)

August 24, 2007

Soap and Streets

We're happy to announce we've been awarded the digital account for Unilever's Streets ice cream brands. This is a significant win for us and a great portfolio of ice cream brands to be working with. The R&D aint half bad either :)
Posted by ash at 12:48 AM | Comments (0)

August 23, 2007

Soap FC

We played our second game of soccer (sorry football) this morning. The Designers beat the Developers 3|2. Although they were playing with an extra person. See the photos from the game here on our Flickr.
Posted by ash at 12:55 PM | Comments (0)

August 21, 2007

Seek the Signs: Games

We've just launched two small games for Seek the Signs. Fire and Water games are ready to be played. Look out for another four coming soon.
Posted by ash at 12:59 AM | Comments (0)

August 20, 2007

SSTMYFS

We're auditioning now for a new video project titled 'SSTMYFS' and the test shoot on the weekend went well. Check out some of the behind the scenes photos here.
Posted by ash at 01:04 AM | Comments (0)

August 17, 2007

Western Australia TV

WesternAustralia.TV is live and broadcasting out of Perth. The predominantly sport content is there to support with the Red Bull Air Race which is on November 3 with more varied content being added weekly.
Posted by ash at 12:47 PM | Comments (0)

July 12, 2007

The Dark is Rising

The launch phase of The Dark Is Rising movie's official site is now live. This is our first "official site" for a major studio release and we're all very excited. More to come at the end of June. We're just lucky our client in LA likes to work back every night.
Posted by ash at 10:37 PM | Comments (0)

Sleevage

Our newest blog Sleevage. has gone into beta release. The paint is still wet and it's a little rough around the edges but we'd like you to check it out. We're hoping to create a resource for people interested in music and design and expand on the success that Bannerblog has achieved for banner advertising.
Posted by ash at 10:11 PM | Comments (0)

New Soaperheros

We've updated our Team section with the new Soaperheroes who have joined the force in the recent months. Introducing: Leah Hall, Jon Bloomer, Patrick Cook and Ellie Mistry.
Posted by ash at 11:55 AM | Comments (0)