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APAC Mobile Agency Of The Year

We were surprised and excited to see our Lynx Apollo campaign for Unilever pick up 3 golds, 1 silver award at the APAC Mobile Marketing Awards, The Smarties last week. To top off a great night in Singapore, Soap were also awarded with APAC Mobile Agency Of The Year. Kudos to our great team who work magic on that campaign and a client open to doing things differently.

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Enterprise Funding from Screen Australia

We're excited to announce that we have received enterprise funding from Screen Australia. The funding allows us to accelerate and expand our plans for a dedicated mobile games division working alongside the agency. We'll develop & publish multiple mobile/tablet titles with our own IP over the next three years.


The official press release from Screen Australia also has details on the other 9 companies who received this first round of funding. All of which we have admired and been inspired by and proud that Australia is punching above it's weight in the mobile games sector.

The next few years are going to be interesting for us. This dedicated mobile games team ensures that we capture a bigger share of the growing (but already huge) mobile market, diversifies our revenue away from pure digital advertising and gives our team more ownership over the projects we produce.

More details coming soon.

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Digital Predictions 2013

What will 2013 hold for the digital advertising industry. We've booted up the Predictron X2 and this is what we found. View on Slideshare or below.

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36 Faces Of Facebook

Almost 100,000 people have viewed our report on the 36 different types of Facebook fans. Take a look at the good, the bad and the Ugly side of Facebook's 1 Billion fans.



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Indie Game: The Movie Screenings

We have organised Sydney's only screenings of the award willing Indie Game: The Movie. We also helped the Brisbane screenings by helping with sponsorship via Adobe.

The first event for game devs sold out in 6 hrs (could have been the free pizza?) while the larger second event still has some tickets available.

This is our way to give back to the Indie Game community which we have been involved in via various means which also included attending and mentoring at the last three Global Game Jams and also help spread the word about Indie Games.

The events have also helped raise over $3,000 for Variety: The Children's Charity which makes this feel all worthwhile.

None of this would have been possible without the support of Adobe who have helped pay for all fees to make sure that Variety and the indie game community can see this film.


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Xbox Australia: New Projects

It's been busy the last few months for Xbox Australia with multiple promotions and platforms rolling out in quick succession.

We launched Crack the Code in which the first person to correctly guess the 16 digit code wins a year's supply of Xbox games. That's 54 hand picked games! The response has been huge with fan numbers and engagement across all of Xbox's owned channels up organically as we leak clues out until someone cracks the code.

crack-the-code-riddle.jpgWe didn't make it easy though with riddles/clues like above slowly revealing what each digit of the code is or isn't.


Dashboard_ActOfValor_400x300v1.jpgThe Golden Ticket reward platform was rolled out which gives Xbox LIVE subscribers exclusive access to movie screenings around the country. We launched the first with Village Roadshow with their Act of Valour film and after the success from that will continue throughout 2012 and 2013.

e3-insider-art-news.jpgAnd finally we put the call out to find out Xbox Australia Insider. They'll be sent to E3 to report back to the community on everything Xbox at the largest game show this year.


All this while running the official Facebook and Twitter profiles for Xbox Australia which have been growing faster than ever before.


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