Social Media at Soap
Soap not only manages the conversation; we instigate it with social content aimed at carrying the message far and wide. A content road map unique to each brand, when combined with seeding and a rich understanding of what content merits spreading, can greatly extend and enhance the message.
We've created viral videos ranging from a sexy ice cream fight with bikini babes, which had over 2 million views world wide.
to a Lost/A-Team mashup for the premiere of Lost's second season.
Or what about if your audience doesn't understand the rules to a sport?
Sometimes all you need is a provocative image or visualization as these can be picked up anywhere.
See more examples on the 100 Days of Summer overview
We've completed multiple social campaigns involving everything from gaming, Facebook apps to social promotions.
Click each image for a brief overview
The core of social is sharing, and we feel the same about the lessons we've learned along the way. We place great emphasis on sharing knowledge and best practices with our clients, ensuring that digital budgets are used effectively.
Our series of Facebook white papers focus on debunking myths and educating clients and the wider industry to the best practices we have learned over the last few years.
150,000 views to these presentations and counting.
We host "Digital Update" sessions for clients every 3 months to keep them updated on what is happening in the digital space. Check out our slideshare for the publicly available presentations.
Soap is currently managing a large number of Facebook pages for brands across FMCG, entertainment & gaming.
Our involvement in these pages covers all aspects from strategy/planning, monitoring & reporting and road maps for content and conversation.
We also manage the Facebook media for many of the brands to help them acheive greater results than previously experienced through media agencies.
Bubble O' Bill
What started as an unofficial fan page for the nostalgic ice cream has evolved into a Facebook phenomenon.
Fun Fact: Bubble O’Bill currently holds the trophy for the biggest Facebook page for an Australian brand.
The Lynx page is currently one of the most successful Facebook brand pages run by Soap, with ongoing discussion and enthusiasm from all fans in interacting with the kind of content Lynx has become known for. Definitely a bit on the cheeky side!
Fun Fact: When polled on the important question of Blonde vs Brunette, the Brunettes won by a large margin.
Tic Tac Australia & New Zealand
Ferrero entrusted Soap to refocus the Tic Tac page from the 9,000 fans they originally had to one of the top brands in Australia.
Nutella Australia & New Zealand
We built the Nutella page from scratch and have continued to grow and cultivate the love for the brand.
Kinder Surprise Australia & New Zealand
We created the Kinder Surprise page for Ferrero and targeted t exclusively at mums
Although smaller, the Bushells Facebook page is a genuine community with loyal tea lovers sharing their passion for the perfect cuppa.
Fun Fact: The Bushells Dunk Mug, was introduced as a promo item after a post on the page created huge community interest.
The Cornetto page has been a platform for the brand to express its youthful and quirky nature for over a year now.
The Streets Magnum page is a portal of die-hard Magnum lovers that love to be informed of new varieties.
Fun Fact: When asked to choose between a hot guy or a Magnum it seems ice cream wins out 90% of the time. But when asked to choose between a massage or a Magnum the fans rightly chose both!.
Lipton Ice Tea
With Lipton Ice Tea globally playing in the social media space, the Australian Facebook page will soon see a fully-fledged presence with Places, Deals and more for their many activations at music festivals, and ambient art installations.
Fun Fact: A lot of people on the Lipton Ice Tea page believe in angels.
With Facebook’s most ferociously active users being 13-17 year old females, Impulse was the perfect fit for a Facebook community! The Impulse page encourages young girls to discuss their favourite fragrances, entertainment and more.
We advise Jacob's Creek and provided content for their ever growing Facebook community.
The official Facebook page for Xbox Australia. We've assumed the persona of "Kronjob" the community moderator and manage to meet all the business objectives of Xbox while maximising the LOLs for the hardcore gamer audience.
Xbox for Families
With the launch of Kinect an entirely new group of people were introduced to the XBOX360. Mums and families. We helped Xbox create a new page catering to the mums and families that need a little less guns and babes and a little more UNO in their wall posts.
Fun Fact: It takes 16 XBOX360s to make an Xmas tree.
A new community for a new GoldenEye, this fan page brought fans one step closer to the relaunch of this legendary shooter and kept the conversation lively all through release.
Fun Fact: If you don't know what a N00B is then don't bother checking the most popular post.
A variety of initiatives and advice has helped the Prototype Facebook community become a major success.
We've advised Activision and Full Moon on running their Facebook community and grown the page from 30,000 fans to what is it today.
View Prime Days case study
The central Facebook hub for all Marvel games published by Activision has seen huge growth in 2010 to become a solid fan platform for the 2011/2012 releases.
Fun Fact: Deadpool unites the many fans who are torn between their love of Wolverine, Spider-Man and the X-Men.
We re-built the Facebook following for the Narnia franchise from 0 to what it is today through a combination of fan engagement and targeted media.
Fun Fact: Looks like Narnia fans had a great holiday season in 2010.
Facebook is a powerful platform; but its not the silver bullet for every brand. The humble blog and forum still have an important role in the social world, especially among passionate fans.
Hero HQ Forums
We created the Hero HQ forums for hardcore Marvel game fans to communicate on a higher level than was possible on Facebook.
The forum is the platform for all future Marvel/Activision games. Read the in depth case study here.
Fun Fact: Jean Grey generated a single post with over 3,117 pages of replies! That's 46,700+ posts.
Created for EMI as a way to celebrate the art of music packaging and the joy of physically owning music. Soap still maintains the site by creating, editing and posting new articles regularly.
Fun Fact: The blog receives over 100,000 visitors a month and has never receive any advertising support in it's 4 years.
The only blog to showcase the world's best in display advertising and reaching over 70,000 advertising industry people a month.
Fun Fact: Bannerblog won Australia's only Webby in 2007 for People's Choice Best Business Blog..
Soap believes in a truly social approach to blogger outreach and digital PR by nurturing ongoing relationships with a wide network of bloggers across music, mothers, fashion, food and entertainment.
Here is a breakdown of how we turned a chance mention of "Tim Tams" at a recent Stephen Fry show into a social PR opportunity for Streets Golden Gaytime in under 24 hrs.
A number of blogger outreach programs are in progress in both Australia and the USA. Results will be posted soon.
Contact us if you'd like to talk more about our social media offering or other services.
Make sure to check out our full site to get a wider overview of our services.