
Great digital isn't always rocket science; but it was with this FWA-honored promotion. Mixing real-world toys with data visualization and daily incentives was a winner with fans, too!

Love Rugby but don't know the rules? This spot for Lynx kicked off with the 2011 World Cup and demonstrates the fundamentals of Rugby. A warning; scantily clad actors caused a stir in some circles.

While curating our award-winning Bannerblog, we've seen a lot - and clicked on less. Journey into our Bannertorium and feast your eyes on an all-you-can-eat buffet of rich media and bite-sized experiences.





Soap creates original web and mobile games for some of the world's biggest brands and entertainment properties. From concept through development, we work directly with brands to transform their message into play-fueled engaging experiences that remain true to the brand and deliver results.
Jump into the games arcade and check out some of our finest digital merriments.
If a game developer and a digital agency had a love child, it would not be Soap Creative… unless that child was endowed with super powers and had a robot sidekick.
Founded in 2002, we are artists, designers, thinkers, creators, tinkerers, technologists, gamers, strategists, social butterflies, innovators, rebels, developers and -- most of all -- digital fanboys with a common interest: consistently delivering amazing, effective work for amazing clients.
We love what we do.
We Social Stuff
5,369,803 Fans Managed
Soap not only manages
the conversation;
we instigate it.
A content road map unique to each brand, when combined with seeding and a rich understanding of what content merits spreading, can greatly extend and enhance the message. “Social” isn't just “Facebook” - it's the conversation that extends and evolves daily across every corner of the web.