The Real Australia
We have just launched Tourism WA's latest online campaign
The Real Australia.
The site allows visitors to explore WA's top destinations while hunting for pieces of a map to win the major prize. They can also let Dr. T. Ravel recommend a holiday spot and tour package by answering a few simple questions or just simply get a price on a holiday from Austravel.
The main website is being supported by a large online banner campaign as well as a print and TV campaign created by
Market Force. Currently targeting UK visitors, if successful, the campaign will be adapted for other markets.
Posted by ash at February 20, 2006 09:25 AM