South By Southwest 2012 has drawn to a close, and its Interactive programme of events has sketched out the trajectory of digital over the next year.
Continue reading SXSW Interactive Overview.
Ad agency BBH New York experimented with using homeless people as Wi-Fi hotspots at SXSW. Needless to say it generated some controversy, but was it necessarily a bad move?
Continue reading Homeless Hotspots.
Gone are the days of apps supporting broader campaigns - now broad campaigns are used to sell apps, like Angry Birds' collaboration with NASA or this Canadian campaign for a mobile app that tags potholes for repair.
Continue reading App-vertising.
Hyper-addictive app Draw Something has taken the mobile gaming world by storm, attracting an impressive 20 million downloads in just 5 weeks.
Continue reading Draw Everything.
Japanese dance group Wrecking Crew Orchestra augment their costumes with TRON-esque lights and put on one hell of a show.
Continue reading Trip The Light Fantastic.
SOAP PROJECTS: We've been in a frenzy of activity this week getting Lynx Anarchy (with mobile site and game) off the ground, as well as taking our Cornetto Enigma Bear/Xbox Kinect show around Australia!
Continue reading Busy Week at Soap AU.
Whether you only watched the heart-wrenching video, or dug a little deeper into the issue, there is no doubt that KONY 2012 is one of the most successful online activist campaigns we've seen in a while.
Continue reading KONY 2012.
Ever been told to put things in perspective? Take a look at The Scale of the Universe 2 by Cary Huang to see just how you fit into the big (and small) picture.
Continue reading Universal Scale.
Cable channel Showtime have launched their Short Stories series, which features new material from internet legends like PES and Cyriak.
Continue reading Showtime Short Stories.
To hype the launch of their upcoming zero emissions vehicle, Mercedes Benz created an invisible (sort of) car.
Continue reading Invisible Mercedes.
